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Uncover south Korean cosmetics store mysterious veil dx south Korean cosmetics brand big revelation
South Korean cosmetics in the Chinese market is very active that everyone knows, such as South Korea vinistyle cosmetics in Beijing recently, has set up the sixteenth boutiques, attracted many young consumers' concern. But for those from south Korean cosmetics store, everybody know isn't very detailed,[link widoczny dla zalogowanych], mostly through domestic part from the media, to understand. What real south Korean cosmetics store is what kind of? Come about.
South Korea vinistyle cosmetics
South Korean cosmetics enterprise include production enterprise were more than 1,000 2009, the entire market sales of almost 4.3 billion yuan, of which 80% is 300 enterprise contribution of the sales. South Korea's about 48 million, can say the market has been almost saturation, the competition is fierce, so now is to focus on exports, as our neighboring China will become preferred choice.
South Korean cosmetics sales first brand stores, about 29%, secondly is direct, about 25%, the rest of the market share by department stores,[link widoczny dla zalogowanych], supermarkets, shopping, etc, as well as television network sales to allocate. Thus South Korea cosmetics stores in the market of income.
South Korean cosmetics store is a very unique phenomenon, because Korean corporation spirit.priority not like China so developed, finally resulted in cosmetics were separated from the department store. At the same time, because of high demand and market competition is intense, makes the south Korean cosmetics store subdivision complex, convenient for the user to customers to choose. Can often hear of so-called "carry basket like shopping CaiChang equally to buy cosmetics," lies in.
South Korean cosmetics store mentioned, you have to mention Ming hole. As THE entire south Korean cosmetics trends birthplace, Ming hole has been THE subject of consumer love, many brand SHOP, such as THE FACE ITSSKIN,[link widoczny dla zalogowanych], MISSHA etc., all in Ming hole has stores. About one hundred meters in diameter within the scope of the mutual 63 directly-managed stores, and sales conditions are good. Has become the most beautiful Ming hole attraction.
South Korean cosmetics store culture is Korea whole cosmetics industry professional subdivision of the product, from the brand operation to the design, development,[link widoczny dla zalogowanych], production, planning,[link widoczny dla zalogowanych], the whole industry division thin, more and more professional. So we have to admire south Korean cosmetics products design of exquisite, cosmetics store image of professional,[link widoczny dla zalogowanych], so in less than a decade cosmetics stores like mushrooms,[link widoczny dla zalogowanych], rapid development, has become the most major south Korean cosmetics industry sales channel.
With the deepening of the cultural exchanges between China and South Korea, south Korean cosmetics store many brand already entering the Chinese market, and achieved significant achievement. But from the China market does not understand, many in South Korea relatively successful brand, market in China have become rolled around, south Korean cosmetics store faceshop from the first brand in 2005 to enter the Chinese market, but because of channel control of reason, the impact of authority, to Chinese market and consumer's wrong understanding, after several years of development, only in some cities opened dozens of shops, and performance go in, and in South Korea's performance worlds apart.
South Korean cosmetics brand vinistyle stores
Recent performance excellence of south Korean cosmetics brand in vinistyle but in just 2-3 years time, in domestic opened almost 200 stores, the reason lies in the channel in China to effectively control and in-depth market knowledge, with other brand contrast on training and the market value of effective support and promote the market effective growth.
At present domestic cosmetics enterprise production and r&d capability, and Western Europe, Japan, Korea, there are still many gap, so it is difficult to appear outstanding specialized cosmetics store brand, but with the south Korean cosmetics store brand unceasing seepage of domestic cosmetics, certainly will form a certain impact. As for the final result, depends on the domestic market changes in the environment and the domestic enterprise research and development ability change, how long can change the present market situation,[link widoczny dla zalogowanych], we shall see.