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Luxury prime -tri-cities complete triple buy big 43% of the candidate mainland mall
Sketch: time reversed dozen years ago, in hangzhou people, want to buy a LV bag is absolutely very luxury business, the most convenient is going to fly to Hong Kong. Five years ago, the tower B in hangzhou tower, 1 / f, small white-collar can also be frank patted a month's salary immediately and carry out the old flower version of by 30. In the future, the city's LV fans would be more blessed and following the hangzhou tower and host city after, third LV inn, are being prepared, there is no doubt that hangzhou guests not only have a chance to buy more LV limited products, they also can sit in the VIP lounge LV,[link widoczny dla zalogowanych], facing west lake, chun nuanhua leaves.
In a luxury brand the pace of expansion in hangzhou,[link widoczny dla zalogowanych], LV action is absolutely has benchmarking of meaning. From two talk down first Co., LTD to two years even opening two stores, LV of the rapid expansion of the back, is most prestigious concours in hangzhou this luxury prime -tri-cities rapid expansion of territory. Since 1999, the first luxury brand garrisoned city now, the luxury brands in hangzhou's all-round flowering, more mature atmosphere let luxury consumption group taste also securely locked here.
Our investigation shows, mainland stores or the most people buy luxury goods first choice, get a 43% respondents affirmation, including direct foreign residents (41%), characteristic big buy a hand shop (11.9%) and network act as purchasing agency (4.1 per cent), was first purchase channel.
Entry-level: from 1999 to 2003
Symbolic event: hangzhou stores open high-quality goods museum
In 1999, HUGO BOSS in hangzhou nus street opened the first boutique, storefront is not big, but for was still wearing montagut in once-proud hangzhou people, HUGO BOSS thousands of yuan one suit for the first time hangzhou people saw what luxuries.
Perhaps, this year as hangzhou mall introducing luxury "enlightenment" in a more appropriate. Similarly, in that year,[link widoczny dla zalogowanych], just merger next door of new tianlong mall after, hangzhou tower exited the B building high-quality goods museum. Although at the time of the hangzhou bazaar only ranking ninth category, hangzhou tower start sights big-name, ready to begin the game.
In those days the hangzhou tower is not now so popular, although frequently to big ejecta "courtship" signals, get treatment but are often passed over. That several years, hangzhou tower of a merchant team trying to recruit big-name,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], every is active attack, from old total to floor manager almost every month running one or two trip to Shanghai is Hong Kong, potluck. But big but the often with all sorts of reason to refuse. Once in a big door sat for two or three hours of the reserves, looking across the glass looking at oneself want to find the boss busy west in busy east,[link widoczny dla zalogowanych], just can't find the opportunity to communicate with him, hangzhou tower shopping city TongMinJiang every time talking about this period of director of the past, are quite some hard regrets. Five, six years efforts, hangzhou tower high-quality goods library bought continuously jie Virginia, BOSS, boarding xi road and so on a series of world big, but the really stand in vogue at the top of the top luxury brands, but has not yet come.
A-level: 2004 to 2009
Symbolic event: LV stationed in hangzhou
Everything as LV arrival produced a turn. On November 19, 2004, LV that only brown suitcase in hangzhou tower opened, it also became a luxury brand into the city's landmark. Shop open at the beginning of the ark, LV hangzhou tower is a 4 hour shop sales more than 40 thousand yuan astonishing performance.
As the world's first luxury brands, LV 1000 beginning out effect impetus to the hangzhou big-shot strengthe tide, subsequently,[link widoczny dla zalogowanych], Celine, Burberry, Ferragamo and so on a series of big brands has settled in hangzhou tower. In 2005, lakeside internationally famous brand street Dolce&Gabbana opening, the Italian brand quite farsighted big at that time did not even choose street shops, and has been in the famous street round the central position, of course, when many is still at the stage of illiteracy in consumer still thinking exactly how Dolce&Gabbana and dolce &gabbana relationships, its sales have quite hot, and sales have been throughout the famous street keep vanguard. Followed by Giorgio these brands of Armani opening,[link widoczny dla zalogowanych], and in 2006 MaShi in famous street love unveiled. In just two years, hangzhou to meet the world's most famous batch of first big.
As the chanel in hangzhou tower of opening and can be regarded as luxury hangzhou first dial the enclosure movement end. By the end of 2009, LV hangzhou tower store door, the chanel exited the hangzhou first store, since this brand shop opened, after has always been a fairly good sales performance.
Hardcore: 2010 today
Symbolic event: big expansion second spring
For luxury territory for, hangzhou 2010 is of a turning point for a year. Last spring, hangzhou SHOPPING MALL host city first start business, the business big MAC gathered a large number of luxury brands, these big accounts for the area has nearly 20,000 square meters. Following the hangzhou tower, lakeside internationally famous brand street after, and all their host city of hangzhou and become a luxury sales compounds, hangzhou luxury malls also beginning of Japan's situation.