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The costs the author will incur if he follows a traditional book format include Publishing costs The profit margin that the bookstores will want to sell the book Distribution costs Marketing costs including advertising costs Quicker to create The eBook could be written and published in as little as 7 days. For other potential authors who work at a slower pace,UGG Argyle Knit 5879 Boots, the whole process of writing and publishing a book could be done within a month. On the other hand for a traditional book the time span between starting a book and writing it could take around 18 months. By that time the information contained in the book could be out of date especially if the book is technology or research related. Easier to target a wide market With eBooks the sky the limit The eBook may be sold on the Internet to anyone who has a credit card and an Internet connection in any place in the world. Since an author can control the topics of their book,UGG Plaid Knit 1877 Boots, they can decide whom to market to. However with a traditional book it may be difficult to expand to new markets since it will involve further significant costs on distribution and marketing. High profit potential EBooks can be produced on a shoestring budget but since customers may believe they offer value for money,UGG Sale, the author may charge more for them than expected. It is not impossible for almost everything grossed from an eBook being profit. On the other hand traditional books have high production and marketing costs and this means the author unless they are very popular will have great difficulty in recovering these costs and making a profit. More versatile than traditional books EBooks could be used for a number of purposes. The most common method is for the sale of the eBook. However an eBook could be used as a free gift to customers to entice them to buy a product from you. It can also be transformed into audiocassettes or digital products. To conclude eBooks are a very valuable tool that could be used as a profit centre,UGG Fringe Cardy 1878 Boots, as a publishing tool or as a marketing tool. It has many advantages over the traditional book. COPYRIGHT 2004 by Andy George. All rights reserved Publishing Guidelines This article may be freely published so long as the authors resource box,UGG Classic Felicity, bylines,UGG Bailey Button Triplet, and copyright are included.